IKEA & Virgil Abloh Collaboration

Named by Time magazine as one of the 100 most influential people in the world in 2018, American designer Virgil Abloh has worked with a vast array of prestigious clients, including Louis Vuitton, Kanye West and Nike. His collaboration with IKEA yielded some truly unusual furniture – a giant rug with ‘KEEP OFF’ written on it in bold letters, an ordinary chair with a doorstop under one leg, and other unique creations. For this video, I was tasked with capturing the ambience of the launch event, the furniture, reactions of the guests, and the charismatic designer himself.